Director

Professor William Choi 蔡浚文教授
PhD, FPsyS

Professor William Choi is an Assistant Professor at The University of Hong Kong and Fellow of the Psychonomic Society. He graduated from The University of Hong Kong with a BSc and PhD in Speech and Hearing Sciences. He was a Fulbright Scholar at the Massachusetts Institute of Technology (MIT) and a Croucher Fellow at University College London (UCL). Professor Choi’s research focuses on tone perception, stress perception, music perception, and the connectivity between speech and music. His notable works include the Acoustic-Attentional-Contextual Hypothesis and the Dimensional Transfer Hypothesis.

Besides research, Professor Choi engages in academic and community services. He is an Associate Editor of Frontiers in Psychology, Frontiers in Communication, and Deafness & Education International. He has also served as an external reviewer for the HKSAR government and private funders.

Research Expertise and Interests:

  • Tone perception
  • Stress perception
  • Music perception
  • Music-to-language Transfer
  • Language-to-music transfer

Selected Research Outputs:

  • Choi, W., To, C. Y., & Cheng, R. (2023). The choice of musical instrument matters:  Effect of pitched but not unpitched musicianship on tone identification and word learning. Applied Psycholinguistics. Advance online publication. doi:10.1017/S0142716423000358
  • Choi, W., & Tsui, K. Y. R. (2022). Perceptual integrality of foreign segmental and tonal information: Dimensional Transfer Hypothesis. Studies in Second Language Acquisition. Advance online publication. doi:10.1017/S0272263122000511
  • Choi, W. (2022). Theorizing positive transfer in cross-linguistic speech perception: The Acoustic-Attentional-Contextual hypothesis. Journal of Phonetics, 91, 101135. doi:10.1016/j.wocn.2022.101135
  • Choi, W. (2020). The selectivity of musical advantage: Musicians exhibit perceptual advantage for some but not all Cantonese tones. Music Perception, 37(5), 423-434. doi:10.1525/mp.2020.37.5.423
  • Choi, W., Tong, X, & Samuel, A. G. (2019). Better than native: Tone language experience enhances second language English lexical stress discrimination in Cantonese-English bilinguals. Cognition, 189, 188-192. doi:10.1016/j.cognition.2019.04.004